your customers wrote the playbook.
Turn it into your growth plan.

Quick, effective research - done in weeks, not months - uncovers the hidden gems behind customer decisions, giving you clarity and confidence to market and sell.

When everything is changing, guessing isn’t an option. Use research to deeply understand what drives customers to choose you.

Customer research sparkinG new insights

The script for selling smarter and better messaging?

Your customers already wrote it. Transform customer voices into clear messaging, sharper positioning, and a sales story that makes winning customers easier.

How To Uncover Hidden Gems

  • In-depth interviews

    Conversations that uncover the why behind customer choices, so there’s no more guessing. Works well for current and future customers.

  • Review & Testimonial mining

    Does your product have public reviews? We can surface themes from what customers say, at scale.

  • hidden gem gpt

    A custom-built AI bot powered by customer insights that enables you to pick your customer’s brain without even picking up the phone.

What You gain from

Hidden Gems

YOU GET CLARITY.
You don’t just hear what customers say, you understand why.

YOU ACT WITH CONFIDENCE.
Move your business forward knowing it is informed by customers’ own words.

YOU SEE GROWTH.
Clearer messaging and smarter decisions that drive results.

Client Testimonials

“The insights shaped our go-to-market strategy, sales tactics, and product plans and made it easier to align what we offer with our customers' actual needs!

Working with Grace was a breeze! She was friendly, helpful, and made the entire process smooth and enjoyable for our customers.”

Craig J. Lewis
Founder, CEO and Chairman, GigWage

“After receiving the insights, I understood who we were as a team. That helped us create a new brand and a new salon that reflected that data. Your research helped our graphic artist to create marketing materials. Not to mention we got a tag line and other social media content too!”

Kaycee Clark
Owner, Clark & Company Salon

“This has been so insightful and inspiring. Hidden Gem Services puts a lot of effort and expertise into the process and is truly passionate about getting results from the research.”

Maegan Brown
Founder of The BakerMama, 3X Cookbook Author

“Hidden Gem Services has been a transformative partner for my business. I gained crucial insights, allowing me to understand what my customers truly value and refine my marketing strategies. I highly recommend Hidden Gems for their expertise and dedication. ”

Mindy Robbins
Broker Associate, Principal, Compass

FAQ

  • The approach to each project is tailored using the method that best fits your goals. That might mean in-depth interviews, testimonial and review mining, or a custom AI bot powered by your customer insights. No matter the method, the result is clarity and confidence to move forward without guessing.

  • Hidden Gem Services goes beyond assumptions and surface-level insights. Our approach uncovers deeper motivations—often revealing surprising reasons customers choose you over competitors. Even long-time business owners gain fresh clarity that reshapes their growth strategy.

  • Unlike surveys that focus on breadth, our qualitative approach prioritizes depth. We identify recurring patterns in customer decision-making, which provide more actionable insights than raw numbers. This method has been validated across industries to drive strategic growth.

  • Our process is designed to be hands-off for you and easy on your customers. We handle customer outreach, interviews, and analysis, delivering clear, decision-ready insights. For interviews, all you have to do is identify the customers and show up to the final presentation, ready to act on the findings.

  • Surveys and NPS can tell you what customers like or dislike, but they don’t reveal why they chose you in the first place or what truly matters in their decision. Our research gets to the root of their buying journey, helping you position your business more effectively.

  • Unlike traditional market research that can cost tens of thousands with uncertain returns, our focused approach delivers clear, actionable insights that directly impact revenue. Many clients see immediate improvements in their customer messaging and sales approach, leading to better conversion rates and more aligned marketing.

  • So many things! Here are a few ideas.
    Instantly update your website and marketing copy to reflect your customers' voice.

    Integrate the insights into your strategic roadmap and product development process.

    You can also use the insights to enhance your marketing and positioning plans, sales pitch, customer onboarding process, demo material, internal training, and KPIs.

    Hidden Gem Services is available to support these areas using the insights as well.

Do you want to…

Better position your product?

Understand your competitors?

Confirm assumptions?

Enhance your sales strategy?

See the bigger picture?

Understand the nuances?

Then you need to listen to customers.