Get High-Impact Insights That Fuel Growth

We uncover what’s missing in your market research. 

Through in-depth analysis with an innovative perspective, Hidden Gem Services helps you deeply understand your customers so you can align your offerings with their actual needs. Selling is no longer a guessing game.

Don’t wait for the lightbulb conversation to find you. Make your business shine.

Customer interviews sparkinG new insights

It’s easy to think you’ve heard it all.

Get ahead of the competition by using conversations with customers to give you that “ah-ha” moment that’s been missing.

Not your average
customer research

Typical customer data can only get your business so far.

Personal interviews are a sales and marketing tool that enable you to uncover your distinct attributes, as seen by your customers.

Client Testimonials

“Hidden Gem Services provided insights that shaped our go-to-market strategy, sales tactics, and product plans. The work made it easier for us to align what we offer with our customers' actual needs!”

“Working with Grace was a breeze! She was friendly, helpful, and made the entire interview process smooth and enjoyable for our customers.”

“Hidden Gems Services has been a transformative partner for my business. They helped me gain crucial insights into my customer base, allowing me to understand what my customers truly value and refine my marketing strategies.”

“I highly recommend Hidden Gems for their expertise and dedication. Their guidance on effective communication with customers has been outstanding.”

Problems Solved By Uncovering Gems

  • “We’re pushing out marketing campaigns, but our message just isn’t landing with customers. Sales are dropping by the day."

  • “It’s embarrassing when our board asks for customer insights, and all we have are generic assumptions.”

  • "I think I know why my customers choose my business over the competition, but I need to confirm my assumptions."

  • "We do an annual survey, but the data doesn't tell us anything."

  • “We want to re-orient our company culture around providing value to the customer."

  • "We want to assess the value of a business from the customer's point of view before we make an investment."

FAQ

  • We utilize the Jobs to Be Done segmentation research method, designed to help you understand why your customers are “hiring” you. All it takes is approximately 12 one-on-one customer interviews to deliver high-impact insights. You’ll learn about the customer’s purchasing context, your distinct attributes, the customer’s desired outcomes, and what might be holding them back. Along with the insights package, you receive word-for-word customer quotes.

  • Hidden Gem Services goes beyond assumptions and surface-level insights. Our structured interview approach uncovers deeper motivations—often revealing surprising reasons customers choose you over competitors. Even long-time business owners gain fresh clarity that reshapes their growth strategy.

  • Unlike surveys that focus on breadth, our qualitative approach prioritizes depth. We identify recurring patterns in customer decision-making, which provide more actionable insights than raw numbers. This method has been validated across industries to drive strategic growth.

  • Our process is designed to be hands-off for you and easy on your customers. We handle customer outreach, interviews, and analysis—delivering clear, decision-ready insights. All you have to do is identify the customers and show up to the final presentation, ready to act on the findings. The typical project time is 4 weeks, depending upon the customer’s availability.

  • Surveys and NPS can tell you what customers like or dislike, but they don’t reveal why they chose you in the first place or what truly matters in their decision. Our Jobs to Be Done research gets to the root of their buying journey, helping you position your business more effectively.

  • Unlike traditional market research that can cost tens of thousands with uncertain returns, our focused approach delivers clear, actionable insights that directly impact revenue. Many clients see immediate improvements in their customer messaging and sales approach, leading to better conversion rates and more aligned marketing.

  • So many things! Here are a few ideas.
    Instantly update your website and marketing copy to reflect your customers' voice.

    Integrate the insights into your strategic roadmap and product development process.

    You can also use the insights to enhance your marketing and positioning plans, sales pitch, customer onboarding process, demo material, internal training, and KPIs.

    Hidden Gem Services is available to support these areas using the insights as well.

Do you want to…

Better position your product?

Understand your competitors?

Confirm assumptions?

Enhance your sales strategy?

See the bigger picture?

Understand the nuances?

Then you need to listen to customers.

What You Get:

  • Insights into the circumstances that triggered the customer to purchase, their concerns, hopes, delights and more

  • List of competitors, from your customer’s point of view

  • Rooted in your customer’s buying journey

  • Informed by your customer’s unique language

  • Create organizational alignment and guide strategic priorities

  • Clearly defined next steps

  • Talking with customers demonstrates you care about them!