Get High-Impact Insights that Fuel Growth

We uncover what’s missing in your market research.  Through in-depth analysis with an innovative perspective, Hidden Gem Services helps you deeply understand your customers so you can align your offerings with their actual needs. Selling is no longer a guessing game.

Don’t wait for the lightbulb conversation to find you. Make your business shine.

Customer interviews sparking new insights

It’s easy to think you’ve heard it all.

Get ahead of the competition by using Voice of Customer research methods. One-on-one conversations with customers bring forth a new perspective that you simply can’t ignore.

Typical customer data can only get your business so far.

Personal interviews are a sales and marketing tool that enable you to uncover your distinct attributes, as seen by your customers.

Not your average
customer research

Problems Solved by Hidden Gem Services

  • "We want to assess the value of a business from the customer's point of view before we make an investment."

  • “We’re pushing out marketing campaigns, but our message just isn’t landing with customers. Sales are dropping by the day.”

  • “It’s embarrassing when our board asks for customer insights, and all we have are generic assumptions.”

  • "I think I know why my customers choose my business over the competition, but I need to confirm my assumptions."

  • “We want to re-orient our company culture around providing value to the customer."

  • "We do an annual survey, but the data doesn't tell us anything."

Do you want to …

Better position your product?

Understand your competitors?

Confirm assumptions?

Enhance your sales strategy?

See the bigger picture?

Understand the nuances?

Then you need to talk with customers.

Hidden Gem Services can help you.

What You Get:

Insights + Recommendations

  • Insights into the circumstances that triggered the customer to purchase, their concerns, hopes, delights and more

  • List of competitors, from your customer’s point of view

  • Rooted in your customer’s buying journey

  • Informed by your customer’s unique language

  • Create organizational alignment and guide strategic priorities

  • Clearly defined next steps

  • Talking with customers demonstrates you care about them!