customers already know why they
chose you.
Turn it into your growth plan.

In weeks, not months, focused research gives you the clarity and confidence to position, market, and sell.

*Stop guessing at messaging
*Clearly explain why customers choose you
*Get useable insights without a long, expensive consulting engagement

Learn more about us

Clearer messaging. SMARTER Decisions.

Customer research for

Turn customers’ words into clear messaging, sharper positioning, and a sales story that actually resonates.

How To Uncover Hidden Gems

  • In-depth interviews

    Conversations that uncover why customers choose you, so messaging and positioning stop being a guessing game.

  • Review & Testimonial mining

    We analyze what customers say publicly to surface themes and patterns.

  • hidden gem gpt

    A custom-built AI bot trained on your customer insights so you can pick your customer’s brain without even picking up the phone.

What You gain from

Hidden Gems

YOU GET CLARITY.
You don’t just hear what customers say, you understand why they chose you.

YOU ACT WITH CONFIDENCE.
Make decisions about messaging, positioning, and sales based on real customer insight.

YOU SEE GROWTH.
Clearer messaging and smarter decisions that drive results.

Contact me

Client Testimonials

WHAT CLIENTS DO WITH THEIR INSIGHTS

“The insights shaped our go-to-market strategy, sales tactics, and product plans and made it easier to align what we offer with our customers' actual needs!

Working with Grace was a breeze! She was friendly, helpful, and made the entire process smooth and enjoyable for our customers.”

Craig J. Lewis
Founder, CEO and Chairman, GigWage

“After receiving the insights, I understood who we were as a team. That helped us create a new brand and a new salon that reflected that data. Your research helped our graphic artist to create marketing materials. Not to mention we got a tag line and other social media content too!”

Kaycee Clark
Owner, Clark & Company Salon

“This has been so insightful and inspiring. Hidden Gem Services puts a lot of effort and expertise into the process and is truly passionate about getting results from the research.”

Maegan Brown
Founder of The BakerMama, 3X Cookbook Author

“Hidden Gem Services has been a transformative partner for my business. I gained crucial insights, allowing me to understand what my customers truly value and refine my marketing strategies. I highly recommend Hidden Gems for their expertise and dedication. ”

Mindy Robbins
Broker Associate, Principal, Compass

FAQ

  • Every project is designed around your goals. Depending on what you need, that might mean in-depth interviews, testimonial and review mining, or a custom AI bot powered by your customer insights. No matter the method, the result is clarity and confidence to move forward without guessing.

  • Most teams have a theory about why customers buy. Our work tests that theory against real customer decisions. We often reveal surprising reasons customers choose you over competitors. Even long-time business owners gain fresh clarity that reshapes their growth strategy.

  • Yes. While surveys aim for volume, this work focuses on depth.
    With 10–12 interviews, we consistently see clear patterns in how customers decide, which can provide more actionable insights. This method has been validated across industries to drive strategic growth.

  • Our process is designed to be easy for you and respectful of your customers’ time. We handle outreach, interviews, and analysis. For interviews, your role is simple: identify the right customers and show up to the final presentation, ready to act on the findings.

  • Surveys and NPS can tell you what customers like or dislike. They rarely explain why customers chose you. Our research gets to the root of their buying journey, helping you position your business more effectively.

  • Traditional market research can be expensive and slow, with unclear payoff. Our approach is focused and practical.

    Clients use the insights immediately: to improve messaging, sharpen sales conversations, and better align marketing. The result is clearer decisions and better conversion, without a long or costly engagement.

  • You can use the insights right away.

    Clients commonly update website and marketing copy, refine positioning and sales messaging, and inform product or roadmap decisions. Insights also support onboarding, training, demos, and internal alignment.

    Hidden Gem Services can help apply the insights or hand them off for your team to use independently.