Case Studies

Customer research before a high-stakes decision: a rebrand, a new offer, a positioning shift. Here’s what that looked like in practice with real clients, real insights, and real results.

Kaycee Clark, owner of Clark & Company Salon in Dallas, was about to put real money into a full rebrand, built on her own hypothesis about what made her Dallas salon special. Before any design work started, she paused to test that hypothesis with her actual clients.

“After receiving the insights, I understood who we were as a team. That helped us create a new brand and a new salon that reflected that data.” - Kaycee Clark, Owner, Clark & Company Salon

New taglines, the color and shape direction for the new logo, and the marketing messaging all came directly out of customer interviews, not a guess.